This will be the 3rd year in a row that I have had the pleasure of working with the folks from Hoist Fitness & Groovy Like A Movie. By now, most of us know each other by first name, last name, and by some ridiculous thing we've done on set. The best part of working with the same group of clients and crew is that a certain level of coercion is always present on each of the shoots. Everyone from the producer down to the PA's are working on all cylinders the entire shoot. And without this high-intensity cooperation, the level of efficiency necessary to crank out a large-content production like this wouldn't be possible. In other words, it really pays off to surround yourself with awesome people. And it wasn't bad laughing most of the shoot, too. Here's some production photo's courtesy of Greg Smith's camera.
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